Do gentlemen prefer blondes

Do gentlemen prefer blondes Tory Burch Shoes ?Men and women may know what they like, but is their behaviour governed by emotions or chemicals? Michael Hanlon finds out. Women are turned on by strong, silent types. Men think about sex every seven seconds. Women go for alpha males, but men avoid successful women. So we’re told, at any rate – but is it true? Is love dictated purely by biology Tory Burch Low Heel , or can we still believe in the magic of romance? This Valentine’s Day, we sort the science from the clichés.Gentlemen prefer blondesFALSE Last month, researchers from the University of Westminster sent a woman to three different nightclubs with her hair dyed brunette Tory Burch Shoes Sale , blonde and red, and recorded how many men approached her, and how they rated pictures of her. The study found that although the “blonde” received far more offers on the dance floor, the “brunette” was rated higher for perceived attractiveness and intelligence.Does this tell us anything? In most societies Tory Burch Sale , blondes are much rarer than brunettes (more than 90 per cent of us have dark hair), so it may simply be that in a dark, noisy environment, blondes stand out. In fact, most evidence shows that men’s preference is swayed more by fashion than biology. In the Sixties, brunettes took over as the epitome of beauty when Jackie Kennedy supplanted Marilyn Monroe. In the Eighties Tory Burch Shoes Discounts , blondes reasserted themselves – the Diana effect.Women prefer gloomy menTRUE Ever wondered why the life and soul of the party usually goes home alone? It’s because women prefer men who glower rather than smile, according to Canadian scientists. They showed about 1,000 men and women several hundred pictures of both sexes in various states of cheerfulness buy Tory burch shoes , and asked them to rate them in terms of their “gut feelings” of lust and desire. “Men who smile,” says Professor Jessica Tracy, “were considered fairly unattractive by women.” Psychologists believe that what attracts women is not so much gloominess but pride – a puffed-out chest, a jutting chin, a look of steely determination and mild aggression. Men, however, prefer women who looked happy, and are least attracted to those who seem proud and confident Tory burch flats . Smell mattersTRUE In Swedish folklore, to capture someone’s love, you should carry an apple in your armpit for a day then give it to your intended. There could be a grain of truth here: “We humans have very smelly armpit regions capable of producing molecules that it is difficult to see the function of, other than sexual signalling Tory Burch High Heel ,” says Dr Peter Brennan, an expert in olfactory processing at Bristol University. A 1998 study from the University of New Mexico also showed that during their fertile periods, women prefer the smell of “symmetrical” men (see below).Men think about sex more than women